8 Principles of Selling
Why does selling have a bad reputation? What really is 'selling'? How do humans make decisions and how does this affect how we should interact during sales engagements?
In this online course, you will understand the 'why' behind the 'what' and the 'how' of great selling.
It will give you insight into how great salespeople think, how they see 'selling' and what they focus on to consistently exceed targets.
We will discuss and answer questions such as:
- What is the definition of selling?
- What does the customer go through and how does this influence what you need to do?
- What is the definition of value and how can this help you with your sales strategy?
- How do you build trust and do you need to be liked by the customer to make a sale?
- What causes the customer to want to act and move forwards?
- What can and can't you control in the selling and therefore where do you need to focus to be successful?
- Is Martin any good at American accents? (Spoiler alert! The answer to that one is no!!)
What's included?
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13 Videos
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1 hr 15 mins of learning
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20 Question Quiz
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3 Whys Pipeline Review PDF
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Certificate of Completion
Interactive Videos
To help aid your focus and improve your learning experience, there are a number of interactive elements in this programme.
These include questions appearing in the videos for you to answer, a few exercises for you to do to think about the topic being discussed and labels popping up to highlight key messages.
These include questions appearing in the videos for you to answer, a few exercises for you to do to think about the topic being discussed and labels popping up to highlight key messages.
SIQ Selling Discount
The 8 Principles of Selling is also one of the early Chapters in our market-leading SIQ Selling programme.
Suppose you want to try this programme as a low-investment trial of our content and decide you like it and want to invest further in your professional development. In that case, you will find a discount code for SIQ Selling at the end of this programme. This code will be for the amount you have paid for The 8 Principles of Selling.
Suppose you want to try this programme as a low-investment trial of our content and decide you like it and want to invest further in your professional development. In that case, you will find a discount code for SIQ Selling at the end of this programme. This code will be for the amount you have paid for The 8 Principles of Selling.
Meet the instructor
Martin Tucker
Trainer, coach, mentor and speaker on sales, sales leadership and mindset. My sales and sales leader experience ranges from door-to-door selling in the America to Presidents Club winner at PTC (where MEDDIC comes from).
I'm fascinated by the interaction between humans, the conversation we have with ourselves and the psychology that drives outstanding performance.
Selling is a process, there is a science to it, as well as an art. Since setting up Gener8 in 2003, I have been fortunate to have worked with 1000s of salespeople globally, honing the science and art of selling so it can be done professionally, ethically and successfully.
I'm a father of 3, left-handed (I was born with 6 fingers on my lefthand) and, in case there is any doubt, I am ginger...well, strawberry blonde!
I'm fascinated by the interaction between humans, the conversation we have with ourselves and the psychology that drives outstanding performance.
Selling is a process, there is a science to it, as well as an art. Since setting up Gener8 in 2003, I have been fortunate to have worked with 1000s of salespeople globally, honing the science and art of selling so it can be done professionally, ethically and successfully.
I'm a father of 3, left-handed (I was born with 6 fingers on my lefthand) and, in case there is any doubt, I am ginger...well, strawberry blonde!
Patrick Jones - Course author
SINCE 2003, WE'VE HELPED OUR CLIENTS
ACHIEVE OUTSTANDING GROWTH


